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SMS Marketing Rules in Pakistan (PTA Devised a Policy to Stop Bulk SMS)

January 3rd, 2016 | Net is Host | Tags:


SMS marketing in Pakistan has increased over the past few years. It is mostly become annoying as you keep receiving SMS from some of your contacts throughout the day and in the odd timings at night. 316 Billion SMS were sent by Pakistani mobile users during the year 2012-2013.

It could be your family members, friends, colleagues or just some random person trying to make you aware of the product owned by them.

For the first time Pakistan Telecommunication Authority (PTA) has envisaged a policy in order to block the SMS service for those who send bulk messages at once.

News sources informed that PTA has decided that any SIM card sending more than 200 SMS within 15 minutes duration will facetermination of SMS service.

Owner of the SIM will have to submit an affidavit if he/she wishes to be able to send SMS again. If violated, SMS service will be blocked forever and no other chance will be given and it will be permanent.

Customers have been complaining for a long time now about unwanted SMS being sent to them and this time PTA has taken a serious step in order to curb the SMS marketers.

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